This article is taken from The Malaysian Reserve of 13 July 2007. It has also been reported in The Edge Daily website and The China Press:
ROCKWILLS International Group chief executive officer Saw Leong Aun said with many Malaysians yet to write their wills, there is a large untapped market for the business in the country.
In a statement released in Kuala Lumpur yesterday, he said the fundamentals spell tremendous growth potential for the company, which is now a household name in will-writing services.
Saw said he foresees exponential growth in the number of wills written by Rockwills based on its monthly trend.
The company’s Malaysian unit, Rockwills Corporation Sdn Bhd, stamped its dominance as a will-writing services provider with its 70,000th will written recently.
Rockwills group management, staff and franchisees celebrated this milestone on July 7 with chairman of the board, Johari Low Abdullah, unfurling a giant banner at Wisma Rockwills in Jalan Klang Lama, declaring Rockwills 70,000th will and its No. 1 status as a will-writing outfit.
Rockwills, which last year capped its achievements as a pioneer with its own building as its corporate headquarters, added another feather to its cap this month with the highest number of wills ever written by any estate planning company in the country.
“It is something we are proud of, having started from ground zero in a business once considered taboo by most people.”